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About Us

As Gaeilge is an Irish language store where the Irish language comes to life through a curated collection of modern and vibrant products. Our collection includes a diverse range of items such as: Mugs and Drinkware, Stationery and Art Prints and Home Decor.

Mission Statement

Our mission is to celebrate and promote the beauty of Gaeilge, while embracing a contemporary and inclusive approach that resonates with people from all backgrounds. By making Gaeilge accessible, enjoyable, and visible, we take pride in our contribution to the positive growth and appreciation of the Irish language’s rich cultural heritage. 

Our Vision

Join us on this incredible journey as we incorporate the spirit of Gaeilge into your everyday life, adding a touch of colourful Irish flair to your world!

At As Gaeilge, we are driven by the passion to bring the Irish language to life. Whether you’re a fluent speaker or just starting your language journey, we are dedicated to making Gaeilge a part of your everyday experiences.

Our vision is to modernise the language, showcasing its beauty while dismantling any negative preconceptions. By introducing Irish in enjoyable and accessible ways, we aim to eliminate the overwhelming fear often associated with learning a new language.

Our colourful and contemporary products reinvent the approach to language learning, empowering you to connect with the language and culture effortlessly. As I embark on my own Irish language journey, I am thrilled to have the opportunity to support and inspire others on theirs. 

Core Values


We embrace innovation and creativity in our approach to promoting the Irish language. We strive to break away from traditional stereotypes and outdated designs, offering modern and visually appealing resources that make learning Irish enjoyable and accessible.


We believe in fostering a sense of community among Irish language enthusiasts. We aim to connect people, encourage conversations, and provide a platform for individuals to share their experiences, inspirations, and challenges on their language-learning journey.


We are dedicated to empowering individuals to embrace the Irish language and culture. Through our products, resources, and supportive community, we aim to instill confidence, eliminate language-learning fears, and create a positive and inclusive environment for all language enthusiasts.

Behind the Name: As Gaeilge

The name “As Gaeilge” emerged from countless conversations with fluent Irish speakers, asking how to say various words and phrases “as gaeilge,” and so lies the name.